The Opportunity
The Director of Sales – West Coast will lead strategic growth across the Western United States for our Public Safety portfolio (CAD, RMS, JMS, and emerging cloud-native solutions). This leader will drive net-new logo acquisition, competitive migrations, and long-term SaaS revenue expansion within state and local government agencies.
This is a quota-carrying leadership role responsible for managing and developing a team of four Account Executives while owning regional revenue performance. The Director will drive territory strategy, pipeline development, complex enterprise deal execution, and cross-functional alignment across presales, product, finance, and executive leadership.
The ideal candidate is a disciplined operator, strategic thinker, and motivational leader with a proven track record selling enterprise software into public sector agencies and scaling high-performing sales teams.
Responsibilities
Regional Revenue & Team Leadership
· Lead, coach, and develop a team of four Account Executives across the Western U.S.
· Own and exceed combined regional booking and ARR targets
· Establish clear territory plans, account strategies, and performance expectations
· Drive accountability through disciplined pipeline reviews and forecast management
· Recruit, onboard, and retain top-tier sales talent as the region scales
Territory & Growth Strategy
· Develop and execute multi-year regional growth plans
· Drive net-new logo acquisition and competitive displacement strategy
· Oversee complex 6–18 month public sector sales cycles (RFP, BAFO, board approvals)
· Maintain accurate forecasting discipline and executive-level reporting
Strategic Account Development
· Build executive relationships within Police, Fire, Sheriff, IT, and City/County leadership
· Personally lead and assist in closing enterprise-level opportunities
· Develop account penetration strategies for agencies transitioning to SaaS/cloud
Sales Process Excellence
· Standardize structured discovery, value positioning, and ROI articulation
· Coordinate with presales to deliver stakeholder-specific demonstrations
· Ensure pricing, margin, and governance compliance aligned with company standards
· Navigate procurement frameworks, state contracts, and cooperative purchasing vehicles
Cross-Functional Leadership
· Partner with Presales, Product, Marketing, Legal, and Finance to drive deal success
· Align Western region strategy with national growth objectives
· Provide field intelligence to influence roadmap and AI strategy initiatives.
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Education / Qualifications
· 10+ years enterprise software sales experience
· 3–5+ years leading and developing quota-carrying sales teams
· 5+ years selling into state/local government or public safety agencies
· Proven record of exceeding $5M+ annual quota (individual and/or team leadership)
· Experience leading competitive takeaways and SaaS migrations
· Strong executive presence with ability to influence C-level stakeholders
· Deep understanding of RFP-driven sales environments
· Forecasting rigor and data-driven sales management discipline
Leadership Profile
· Builder of people, not just pipeline
· Strategic thinker with operational execution discipline
· High accountability and performance standards
· Strong coaching orientation and talent developer
· Collaborative leader who aligns field execution with corporate strategy
About Octave
Why work for Octave?